My First Domain Flip
As I mentioned in my October earnings report I went through my first domain flip last month, but not with the great success I had hoped for! In fact I made a loss on that one, but did learn a little bit along the way.
This post I will go through what my experiences were with domain flipping and where I think I went wrong and could improve upon for the next effort. Hopefully this will also provide some good pointers to others who are new to this.
Picking a Good Domain Name
Firstly, looking at it now I don’t think the domain I bought was as good as I initially thought it was. I rushed a bit to buy one (excited to get started I guess), and I should have done a bit more research into what types of domains sell, the keywords used etc.
The domain I chose was to do with the new Google G1 phone. I saw domains selling for $100-$200 or even more and thought I could get in on that action
, but my domain obviously didn’t carry as much weight as the others that were selling for high amounts. As I said, I rushed it, basically throwing words together with “G1″ or “Android” (the new phone operating system) that I thought sounded good. What I should have done was do some research and see what types of keywords people include in their domains that sell big, and tried to work around those.
I think that when picking the niche of the domain you want to flip, look at what else is selling well right now, and just generally keep an eye out for any big things that are going on, ie. in the news, on the internet, in the technology world etc.
Where to Sell
I chose to sell my domain on eBay.com. Although I know SitePoint and Digital Point Forums are both popular places to trade in domains, eBay was an easy choice for me to start off with as it’s familiar and I would think a little bit safer to start off with.
I’m not sure yet where the best place to sell domains is, I need to sit down and really look into this some more. Apart from the sites mentioned above there may well be much better places to sell, and if you find a place where there are lots of buyers then obviously you’ll have more chance of your domain appealing to somebody who’s willing to buy it.
How Much to Sell For
I actually started my auction at $0.99 with no reserve. There were a couple of reasons for this: 1) To keep the eBay fees to a minimum ($0.15); and 2) To encourage potential buyers to keep an eye on the auction in the hope of a great bargain. Of course doing it like this means you run the risk of making a loss (as I did). Other domains I’ve seen that have sold for hundreds of dollars have also started at just $0.99 so I have no doubt that this would work, but it definitely has to be a good domain, as I found out! If I had started my auction at $10 to cover my costs I have no idea if it would have sold or not. Maybe I will try this out next time, I’m not sure yet
.
What I’ll Keep In Mind Next Time
- Check anywhere that has an active domain marketplace and have a good look through to see if there are some particular niches that are really doing well.
- Once I’ve got my domain niche in mind, start coming up with some domain names. Again, see if there is a trend in what keywords are selling and try and incorporate those into the name.
- Again, look through any marketplaces I can find that are very active and see if any one of them tends to have higher sale prices than the others. Find out where the big buyers are hanging out!
- Review the “start at $0.99″ strategy - see what others are doing, try to gauge the potential worth of the domain I get (if that’s possible!)
Hopefully with this experience under my belt I can have a bit more success with the next flip. I’ll keep you posted and no doubt next time will have some more tips for you!
Wish me good luck…

